PSMG Events Calendar
Here is a selection of our upcoming events. We are adding to our programme all the time so please check the website for the latest news.
Click on the event titles for more details
Applying business-to-consumer marketing principles to business-business marketing
November 2, 2021
Re-freshing techniques for Thought Leadership – How to generate ongoing authentic and impactful insights
November 9, 2021
The constantly changing vendor landscape in Client Development & Intake
November 10, 2021
Why law firms need to change their approach to thought leadership
November 17, 2021
MEMBERS FREE WEBINAR: Professional Services Marketing & BD: ‘More Essentials’ webinar series Autumn 2021
November 25, 2021
Applying business-to-consumer marketing principles to business-business marketing
November 2, 2021 • 12.00 – 14.00 • FACE-TO-FACE SEMINAR
Venue: White & Case LLP, 5 Old Broad St, London EC2N 1DW
This is a face-to-face seminar with streaming available, with just 20 places available at the venue. This seminar will focus on the learnings and experience of business-to-consumer marketing and how these could be applied to the business-to-business environment in professional services. We are all consumers and have come to expect outstanding levels of customer experience not only from the retail juggernauts such as Amazon, but also when dealing with smaller niche organizations such as Rapha Cycling or Etsy.
In this seminar we will explore some of the techniques used in B2C marketing and discuss how they can be applied in a B2B context and, in particular, how marketing technology can be managed and leveraged to support this.
Re-freshing techniques for Thought Leadership – How to generate ongoing authentic and impactful insights
November 9, 2021 • 12.00 – 14.00 • FACE-TO-FACE SEMINAR
Venue: Trowers & Hamlins LLP, 3 Bunhill Road, London, EC1Y 8YZ
If you are interested in hosting face-to-face event, then please contact us This is a face-to-face seminar with streaming available.
The recipe for successful thought leadership is constantly evolving, highlighting the need for an ongoing refresh on the best ways of generating authentic and impactful insights.
This session will be particularly useful for individuals responsible for content development at professional and financial services companies looking for new approaches to create impactful and innovative campaigns.
Join Jonathan Litterick and Ben Kent from Meridian West for a discussion on the best tools and techniques.
The constantly changing vendor landscape in Client Development & Intake
November 10, 2021 • 12:00 - 14:00 • FACE-TO-FACE SEMINAR
Venue: Gatehouse Chambers, Gray's Inn, 1 Lady Hale Gate, London WC1X 8BS
This is a face-to-face seminar with streaming available. If you are interested in hosting this event, then please contact us
Over the last three years we’ve seen huge changes in the vendor landscape and advances in the technologies available to target, win and onboard clients. Firms have understood there is a greater need to understand the value clients gain from the services they deliver and success is measured more in terms of the feedback that clients provide than in purely financial performance metrics such as profit, leverage and utilisation.
This more client-centric view of firm management is having a dramatic effect on the strategies for system deployment, integration, data management and reporting. Firms are looking to re-engineer processes to ensure that they capture the right information at the right time and get it in to the hands of those that need it, to better serve their clients.
Why law firms need to change their approach to thought leadership
November 17, 2021 • 12:00 - 13:00 • WEBINAR
Webinar Host: Source Global Research
Attendance at this webinar is for Director/Partner level and is by invitation only.
The thought leadership published by professional services firms—including law firms—is hugely influential, and in the aftermath of the pandemic, this is truer than ever.
Senior executives aren’t just using content to inform themselves about trends in their own areas, but to learn about areas they are less familiar with, with the aim of influencing their peers and colleagues.
Any firm that can understand how its buyers use thought leadership and the types of content they are interested in, and then capitalise on that is likely to find itself standing out in what is becoming an increasingly competitive space.
MEMBERS FREE WEBINAR: Professional Services Marketing & BD: ‘More Essentials’ webinar series Autumn 2021
November 25, 2021 • 2021: 12.00 – 13.00 • WEBINAR 3: Brand Management Masterclass
Webinar Host: Cambridge Marketing College
Non-members pay a nominal charge to attend Over the past year Nigel Clark from Cambridge Marketing College (CMC) has run a successful series of PSMG webinars looking at the essential skills for professional services marketing and BD (MBD).
Nigel is now back with the second half of his ‘More Essentials’ series to explain the key tools and techniques needed by a MBD professional. These webinars draw on the core content of the professional services marketing apprenticeship programmes and qualifications offered by CMC and PSMG. They also challenge MBD professionals to become ‘client champions’ within their firm.
