In Conversation with…

Tamar Tammes

Sitting down – just a few days before Christmas - for a chat with Burness Paull managing partner Tamar Tammes was, for Centrum editor David Leck, just the high note needed at the end of a tumultuous year.

In Conversation with…

Tamar Tammes

Sitting down – just a few days before Christmas - for a chat with Burness Paull managing partner Tamar Tammes was, for Centrum editor David Leck, just the high note needed at the end of a tumultuous year.

David Leck, Editor, Centrum

david@davidleck.com

Tamar Tammes, Managing Partner, Burness Paull

tamar.tammes@burnesspaull.com

Q. You’re a global law firm that just happens to be headquartered in Scotland. You’re also independent. What does that combination of things mean to your clients and, of course, to your staff?

TT: Independence really is central to Burness Paull. It means we have complete license to shape the culture of our firm and gives us the ability to support our clients and our people in ways that they genuinely value.

Last year we carried out research with clients and colleagues on their views of the firm and its offering. What came across most strongly in their feedback was a combination of the firm being ‘human’ in attitude and ‘high-performing’ in approach. I am pleased to say that this rang true - two things really make us tick: delivering results and enjoying a trusting and easy relationship with our clients.

From tech to private equity our clients are among the most exciting UK and international corporates, but we never assume any entitlement to the next deal. Our philosophy is about developing true partnerships with our people and our clients in everything we do, and how we treat one another is just as important as our fixation on delivering excellent results. When I am explaining to clients who and what we are - this resonates every time.

Q. How has that manifested itself in growth?

TT: For a decade we have delivered year-on-year financial growth and continued to expand an exceptional pool of talent and expertise. Our model of independence has been central to this achievement. We’ve always had a global outlook. Add to this a fixation about the fit of our people, a distinct all-firm culture, and membership of a ‘best in class’ international network in Lex Mundi and it explains how we successfully service clients across Scotland, the UK and international jurisdictions.

Being able to continue to deliver high-profile, premium transactions during lockdown is testimony to the resilience of our business model. Our investment in automation has really paid off and made us much more efficient in our deal making. The correct software selections are a big part of that; it’s also about optimising teams and systems to improve consistency and efficiency throughout.

Of course, clients want problems solved and we have been freeing up lawyers at all levels to work on doing the really important stuff, rather than getting bogged down in repetitious tasks and admin.

Q. The firm has a clearly embedded culture that pre-dates COVID. We’ll get to that later. But tell me a little about the role that culture plays in recruiting and retaining talent?

TT: The distinctiveness of a firm’s culture is very important - and becoming increasingly so in the legal sector where the competition to secure the best talent is fierce. Last year we put a lot of work into clearly defining our culture and articulating our brand as an employer.

These days people are very discerning about the kind of firm they want to work for. Perceptions of culture and how individuals might fit with that can be a bigger factor than the salary and benefits package. A positive and productive internal culture also helps hugely with retention by allowing talent to thrive.

Q. You’ve had people join you from large international law firms. What do they tell you about what attracts them to an independent firm and how it differs?

TT: The most consistent feedback we get is that Burness Paull has a culture that celebrates individuality and openness, where genuine advice and relationships are championed, and we promote an environment in which everyone is able to do their best work.

Often people come to us from larger firms because they felt like a tiny cog in a big machine and couldn’t always make the impact they wanted. Here, individuality and diversity are seen as strengths, and the values of each individual are at the very heart of shaping how we do business.

We tell our people to be themselves. To be brave. To voice an opinion. It might feel uncomfortable at times, but it’s not nearly as uncomfortable as sitting on the fence.

It’s not always easy to ensure that happens consistently in a large, and growing, organisation, but that’s the challenge we all have to set ourselves every day, to remind each other and those outside of the firm why certain values are important to us. As our client research captured - to be human and high performing in everything we do. That’s why summing up our ethos and ensuring people understand it from day one is so valuable. It is an important part of binding us together and keeping us all on the same page.

Q. You’ve been with Burness Paull most of your career. Reflect, if you would, on the changes you’ve seen in the legal sector?

TT: A difficult question to answer briefly! I have been at Burness Paull for nearly 25 years - and in that time we have seen seismic change in the legal sector. Firms that have not managed to keep pace with changes or challenges in the market, economic environment or client needs have not just lost ground, in many cases they have disappeared entirely.

Add to that the fact that many of the biggest independent firms in Scotland, firms that dominated the Scottish legal landscape for decades, have disappeared through consolidation and merger.

Things now look very different from when I started as a trainee, but the changes in the sector and the disruption to traditional legal service provision have also provided great opportunities.

Firms headquartered in Scotland, like Burness Paull, that have adapted to provide specialist in-market advice to clients, based on a deep understanding of their unique needs, have grown.

Reflecting on the changes I have seen has allowed me to identify what I think are the keys to survival and success: strong financial management, investing in and caring for your employees, deeply understanding client needs and providing solutions that fit those needs, having quality IT systems and being relentlessly nimble.

Globalisation of clients’ markets and the tech revolution have required the legal sector to radically rethink the delivery of legal services over the course of my career – it’s invigorating to be part of that significant re-engineering.”

“Our philosophy is about developing true partnerships with our people and our clients in everything we do, and how we treat one another is just as important as our fixation on delivering excellent results. When I am explaining to clients who and what we are - this resonates every time.”

Q. And similarly for the profession in Scotland?

TT: When I started in the profession it was, it’s no secret, heavily male-dominated. Extraordinarily, the dress code had women in skirts – and it’s not THAT long ago! Nowadays it is still true that men dominate our profession, but many more women are breaking that clichéd glass ceiling to become role models and inspire the next generation. Now it is possible to be a woman (or gay, BAME ...) and succeed.

Firms that have not taken a stand against discrimination or have not adapted to the mindset of tolerance, understanding and empathy have not or will not survive. As members of The 30% Club we have empirical evidence of how much more successful firms can be adopting a positive approach to inclusion.

Indeed, many of our clients now demand their legal professionals are drawn from every part of society and further demand, correctly, that they play a material part in the wider community.

Q. What about clients? They were already looking (pre-pandemic) for qualities in law firms that went beyond legal expertise. They wanted points of differentiation when seeking counsel - and one suspects that will be even more so as we go forward?

TT: Clients expect their lawyers to have great legal expertise as a given. The differentiator is to be able to offer them advice which makes a tangible commercial difference to their business. That means encouraging our colleagues to be themselves and give clients opinions while understanding the true context and impact for clients.

At the moment that is especially challenging as the country is in uncharted waters with the pandemic and geopolitical uncertainty. It is a fast-moving picture and new business critical concerns are emerging almost daily. That means it’s vital we are resourced to provide the highest level of specialist practical support to clients by attracting and retaining the best talent.

Q. Marketing and business development is sometimes a challenge within law firms with that team having to balance the job with which they’re charged alongside the expectations of partners. You’ve been doing some interesting work in business development - tell us a bit about that?

TT: The advent of the pandemic was an opportunity to focus minds on ensuring our business development and marketing were fit for purpose and to redeploy our talent on new priorities and approaches.

At a fundamental level that meant two things, making optimal use of the digital platforms and channels available to us and, secondly, ensuring that our client facing expertise and sectors were aligned with the changing shape of the economy - healthcare, sustainable energy and public law are obvious big themes and we wanted to ensure we’re well placed to support their growing importance.

For example, we have a strong Healthcare and Life Sciences practice which we haven’t, so far, shouted about. We’d also recognised that Public Law and Education are related sectors where we could go faster and we’ve been looking to strengthen – in the spring/summer, as part of our growth plans, we were delighted to welcome two high-profile new partners, Hazel Moffat and Fiona Killen, to lead our growth in this space.

It goes without saying that a digital future is now a digital ‘present’ and we’re embracing that across every millimetre of our business. At the highest level that took the form of chair Peter Lawson issuing regular personal video updates to our whole client mailing list detailing how we were reacting to the pandemic as a business and offering any support we could to clients – even if the requests were unusual and perhaps not necessarily about legal services.

In the past nine months we have staged more than 80 business-critical webinars and provided in excess of 120 Covid-19 related updates and videos to support clients. We’ve also had numerous virtual pitches for new business, virtual round table events, virtual ‘Team to Teams’ and virtual client training sessions.

In addition, we’ve held some big virtual events. As the official photography sponsors of Scottish Ballet, during lockdown we invited clients to a virtual performance of The Fairy’s Kiss and Q&A with their artistic director Christopher Hampson. 

This was pre-recorded, enabling our audience to watch it with their families at a time that suited them. Over 750 clients and contacts signed up to receive the link to the virtual performance - and it reached people globally.

Q. The pages of Centrum have seen much in recent times about technology and the use of AI in areas such as tendering, pricing, research and talent application. Where are you on this journey?

TT: We’re moving rapidly - technology adoption is an area in which you can always go faster. As mentioned previously we were early adopters of document automation. We transitioned pretty readily to full team remote working with no interruptions to client service thanks to a formidable team effort in March and we’ve accelerated tech solutions such as e-signatures to further facilitate that.

Evidence of our tech-readiness came into stark focus with the COVID-related sudden closure of the property registers (RoS) application record in Scotland. We recognised the need to respond swiftly and assist in the design and testing of new digital submission services, working with RoS from the pilot stage through to launch, unlocking suspended transactions and getting deals over the line during extraordinary times.

It’s not a space where we will ever rest on our laurels. We’ve recently centralised all our working parties and initiatives into a single Transformation and Innovation Group which brings our lean methodology activity even closer to our technology teams. They’re tasked with addressing two very simple themes: improving the client experiences and driving increased operational efficiency.

“These days people are very discerning about the kind of firm they want to work for. Perceptions of culture and how individuals might fit with that can be a bigger factor than the salary and benefits package. A positive and productive internal culture also helps hugely with retention by allowing talent to thrive.”

Q. This issue of Centrum has a theme of empathy and emotional intelligence so if I could ask you about this as it seems Burness Paull was perhaps already ahead of the curve on something others are now waking up to as an essential rather than “nice to have’ part of their business culture?

TT: Going back to culture it’s always been the case that the firm has tried to ensure the balance is struck between our commitment to excellence and being down-to-earth at the same time. We work in a complex field - our job is always to try and make it as simple as possible for clients to navigate. That means ensuring the environment we create allows every colleague in the firm to be happy at work and focus on delivering truly outstanding results.

People coming into the firm absolutely need to have the right personality, growth mindset, empathy and emotional intelligence are a must, and we can then develop their technical skills if needed.

Burness Paull was the first firm in Scotland to establish a Developing Leaders Programme and, within that, we’re unique in placing a particular emphasis on a rounded set of skills across leadership and management to complement legal skills. We encourage colleagues in every part of the business to support clients and each other in whatever way necessary.

That leads to a strong ‘whole firm’ mentality and discourages people from acting in a hierarchical fashion. That approach is definitely not a ‘nice to have’, clients notice these things and we get strong feedback that they appreciate it.

Q. There is a tendency for important topics such as diversity to become a talking shop and box-ticking exercise. You’ve introduced tangible initiatives such as menopause campaign. Tell us about work like this?

TT: At Burness Paull we want the legal sector to be a profession where everyone feels welcome, and it was really important to us that remote working didn’t disrupt progress with our Respect and Inclusion agenda.

We celebrated Pride virtually and used Black History Month in October to highlight the work we are doing to improve ethnic diversity in the profession. We were very conscious of the impact that the Black Lives Matters movement had on people during lockdown and wanted to reassure colleagues that it is an issue we are fully engaged with by signing up to Rare’s Race Fairness Commitment.

The firm is also working closely with the Law Society of Scotland and providing work experience opportunities through Scottish Ethnic Minority Lawyers Association and PRIME to push this agenda forward. Burness Paull is a Stonewall Diversity Champion and BeProud is the firm's network for LGBT+ staff and allies.

BeProud works hard to raise awareness and shape a more inclusive environment for LGBT+ colleagues within the firm and the wider community by consulting on internal policies and processes, organising events and collaborating with other LGBT+ networks and charities such as Stonewall and LGBT Health and Wellbeing.

Last year, the head of our Employment team, Mandy Laurie, wrote a blog about her own menopause fears and the importance of introducing a policy that addresses the issues and clearly signposts the help available.

The response from clients was overwhelming and led to us hosting three roundtables with contacts to discuss menopause in the workplace and how best to tackle the issues and devise effective workplace strategies.

As a result of these discussions, we launched a thought leadership paper highlighting the importance of raising awareness of the menopause, normalising menopause discussions in the workplace and the existence of workplace policies that could greatly assist menopausal individuals without singling them out. It also sets out the key steps to creating a menopause friendly workplace.

There is always room for improvement, and we are constantly looking to collaborate with partner organisations to ensure that internal and external processes are as inclusive and accessible as possible.”

Q. Workplace (and other forms of) stress damages the prefrontal cortex, making us less productive and can ultimately impact business performance. As we come out of this pandemic there will be opportunities but also challenges in terms of mental wellbeing at work. What do you do in an area Mary Portas has referred to as the “kindness economy”?

TT: From the outset of the pandemic, we have promoted how important it is to be kind to yourself and others. That’s a message I’ve pushed personally in weekly video updates to colleagues. Our approach even before we closed our offices was to take into account individual circumstances, having people work from home if they - or relatives - were in a vulnerable category or uncomfortable travelling.

One of the first documents we produced in response to the pandemic dealt with the mental health implications and potential challenges of prolonged periods of remote working. The priority was to ensure our colleagues know how to access resources and support, for example through approved medical providers, the firm’s Employee Assistance Programme or our trained Mental Health First Aiders.

We put huge focus on communication and ensuring teams were keeping in touch and checking in on each other. Particularly for managers to be individually checking in and not making assumptions about people’s circumstances.

The theme of this years’ Mental Heath Awareness Week in May was kindness, and we used this theme to launch internal and external campaigns encouraging everyone to share their acts of kindness – this created a real buzz and highlighted there was some great activity going on across the firm even when people were away from the office.

We also launched a health and wellbeing survey to take the temperature and find out how everyone was coping. Managers then used the results to create action plans to address issues.

This resulted in a series of resilience sessions, financial wellbeing sessions and physical challenges/competitions to help support people with the challenges of lockdown being extended.

At a recent virtual partners’ conference we dedicated significant time to discuss very candidly the impact on staff and partners of prolonged home working and our strategies to address it.

Q. We don’t need to rehearse the events of 2020 but how are you and Burness Paull viewing the prospect of 2021?

TT: No-one can predict the future as we’ve all learned over the past year, but we have been working hard to forecast the impact it will have and how we best mitigate that going forward.

We are fortunate the firm is in a very strong financial position and we will continue to run the business on the prudent basis it always has been. However, it’s clear that many business sectors have and will continue to face extraordinary challenges. Some business models have been completely turned upside down - and may never be the same again. Other industries have seen a benefit as consumer and corporate habits have changed and new ways of living and working have been rapidly adopted.

How quickly the wider economy recovers will be largely dependent on how long lockdown measures last in various countries. There’s no doubt it will have an impact on the legal sector. To continue to be successful firms will have to adapt very quickly to serve new client needs and integrate new technology to ensure they are able to provide their services profitably.

From our own firm’s point of view, we are very close to our clients and their markets. We believe there will be opportunities to do things differently that can benefit everyone.

burnesspaull.com

Snap Shot

2018 –

Managing Partner

Burness Paull 1995 -

Partner, Real Estate Department

Burness Paull 2003

Partner

Burnes Paull 1995

Trainee

W & J Burnes

1992 – 1994

Maîtrise (law) –

l’Université de Paris XIII 1990 – 1992

LLB (accelerated),

University of Edinburgh

1985 – 1989

MA in history,

University of Edinburgh

Getting to Know You

Best bit of advice you’ve been given?  

“Ne cours jamais les mains vides”- quote from the manager of the Parisian restaurant where I waitered - direct translation: never run with your hands empty. Developed over the years into a fierce determination never to waste anything - time, effort - whatever! Best bit of advice you’d give someone at the start of their career?

You’re allowed to enjoy it. Business hero?

A pair of killer heels

Biggest mistake?

Said heels on a site visit Best holiday destination?

Cornwall Favourite pastime?

Chaotic cooking for large numbers, with wine - I have an ambition to write a cookery book: Hurl it and Hope. Then running it all off up a hill afterwards.