Websites vs Web Publications
What are the differences?
However, despite using the same technology, web publications are fundamentally different from websites.
Web publications are independent pieces of online interactive content with their own URLs.
They have distinctive features like linear navigation, immersive media, and rich animations that make them stand out from regular websites.
Check out the 3 differences between websites and digital publications
Websites are cluttered
Websites are multi-functional by nature, a maze of information without beginning or end. This makes it easier for readers to navigate freely and click away and potentially lowering your engagement rates.
Web publications are structured
Digital publications encourage engagement by packaging information into smaller pieces of content. Information is presented in a clear, chronological order that guides readers through the content. There’s always a front and back cover to denote the beginning and end of the publication. When the format is linear, people pay more attention, they stay with you longer, and remember more of your story.
Websites can take weeks
Websites require both designing and coding skills and take on average 45 days to build before going public.
Web Publications take hours
An interactive web publication can be put together in number hours and requires no technical knowledge. This makes it ideal for creating all sorts of supplemental sales and marketing assets that deserve more attention than an average blog post.
Websites are multi-purpose
Websites provide a broad range of information through blogs, pricing, or product features. But they are often overburdened with content and difficult to navigate.
Web Publications have a specific purpose
Web publications are like microsites in that they focus on a single use case or campaign. They have their own URL and let you give your best content a stage of its own.