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How to Measure

the Impact of Your Content

Start using communication assets that provide data-driven insights for continuous content and ROI optimisation.

Our proprietary reporting dashboard gives you access to the most important metrics on your content’s performance.

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You can view metrics such as

  • Visitors: the number of individuals who viewed your publication.
  • Sessions: the number of times your publication was viewed (an individual user can have multiple sessions).
  • Page views: the total number of times a page in your publication was viewed.
  • Pages per session: the average number of pages viewed per session.
  • Average session duration: the average amount of time spent in your publication.
  • Bounce rate: the percentage of visitors who only viewed a single page in your publication.

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Expand your analytics capabilities

Integrate your web publications with your analytics tools such as Google Analytics and Adobe Omniture.

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Conversion & ROI metrics

  • Number of social login leads
  • Number of form submission leads
  • Outbound clicks
  • Return on investment

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Engagement metrics

  • Reach
  • Time spent on your publication
  • Exit rate
  • Video engagement rate
  • Social share rate
  • Average number of pageviews
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