Websites vs Web Publications

What are the differences?

Both web publications and websites use HTML, CSS, and JavaScript. They both live on the web and are viewed with a web browser.

However, despite using the same technology, web publications are fundamentally different from websites.

Web publications are independent pieces of online interactive content with their own URLs.

They have distinctive features like linear navigation, immersive media, and rich animations that make them stand out from regular websites.

Check out the 3 differences between websites and digital publications


Websites are cluttered

Websites are multi-functional by nature, a maze of information without beginning or end. This makes it easier for readers to navigate freely and click away and potentially lowering your engagement rates.

Web publications are structured

Digital publications encourage engagement by packaging information into smaller pieces of content. Information is presented in a clear, chronological order that guides readers through the content. There’s always a front and back cover to denote the beginning and end of the publication. When the format is linear, people pay more attention, they stay with you longer, and remember more of your story.


Websites can take weeks

Websites require both designing and coding skills and take on average 45 days to build before going public.

Web Publications take hours

An interactive web publication can be put together in number hours and requires no technical knowledge. This makes it ideal for creating all sorts of supplemental sales and marketing assets that deserve more attention than an average blog post.


Websites are multi-purpose

Websites provide a broad range of information through blogs, pricing, or product features. But they are often overburdened with content and difficult to navigate.

Web Publications have a specific purpose

Web publications are like microsites in that they focus on a single use case or campaign. They have their own URL and let you give your best content a stage of its own.