News in Brief
Share your news! If you’ve got some news we’d like to hear it, so it can be included in a future issue of Centrum. Please send words and, if appropriate, images to: gail.jaffa@psmg.co.uk. Our next deadline is September 1, 2021.
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Burness Paull creates new role to ensure diversity and employee wellbeing
Burness Paull has underlined its commitment to diversity and the health of its staff by appointing a dedicated inclusion and wellbeing manager. In what is believed to be a first for a corporate law firm in Scotland, Emma Smith has taken up a new post dedicated to overseeing the firm’s respect and inclusion agenda on a full-time basis.
Akin Gump rolls out CRM to every practice area
Akin Gump is rolling out CRM solution, LexisNexis InterAction, as its firmwide business development platform across every practice area. The firm is also looking to integrate CRM with other systems such as email marketing, alumni management, experience management, pipeline management and proposal system.
Ashurst appoints chief business development officer
Global law firm Ashurst has appointed Laura Nicholls as chief business development officer, based in London. Laura has more than 20 years' experience of strategic business development, gained in regional and global roles across Australia, Asia and the UK in a range of industries and practices.
Lifetime achievement award for Birketts’ Caroline Stenner
Birketts’ partner and head of private client advisory in Cambridge, Caroline Stenner, was recognised with a Lifetime Achievement award at the 2021 Cambridgeshire Law Society awards, with the wider private client department crowned Team of the Year at the virtual ceremony.
Serle Court’s events programme recognised in Citywealth awards
Serle Court has won silver in the best events programme category at Citywealth’s Brand Management and Reputation Awards. In adapting to the challenges of the pandemic, it replaced in-person events with a bespoke remote programme spanning podcasts to live webinar sessions, including round-table sessions to clients in offshore jurisdictions such as the Cayman Islands and the Channel Islands.
Simmons & Simmons uses app to nudge business development activities
Simmons & Simmons has partnered with the team at HighNetWork to roll out an app which provides staff with daily business development challenges (cards) to encourage regular client interactions. Challenges range in size from six to 24 mins and cover a variety of topics at differing levels of difficulty. Dashboards can be created to create competition and gamification amongst participants.
Making content king in account-based marketing
The PSMG’s design partners, DH Design, has seen its work in the digital publishing arena increase 10-fold and, in addition to producing Centrum on the Foleon platform, the agency now creates publications for clients including the Financial Times, Argus Media, Fastmarkets and Informa. Foleon enables businesses to take high quality content and ensure it performs to its maximum by being integral to account-based marketing systems.
See DH Design's Centrum advert here
or view more information on what Foleon offers here
Arendt acquires digitalisation and robotisation specialist Mobilu
Leading independent law firm Arendt & Medernach has acquired Mobilu in Luxembourg. It arms them with digital and technological solutions capable of responding to the needs of the market – specifically with respect to the digitalisation and robotised automation of operational processes that are commonly used in law firms.
